Category: Communties and Launches

  • Winter at Emaar Beachfront: where business meets barefoot luxury

    December in Dubai has a particular kind of magic. The heat softens, the skies are endlessly blue, and the city feels relaxed yet purposeful. This winter, we’re based at Emaar Beachfront, staying high above the water in an apartment overlooking the Palm Jumeirah, and it has quickly become clear why this address is so coveted.

    Emaar Beachfront doesn’t try to impress in obvious ways. Its appeal is quieter, more confident — the kind that reveals itself slowly and then becomes impossible to ignore.


    Living above the Palm

    Our apartment sits high up, with uninterrupted views across the sea and the unmistakable outline of the Palm stretching into the horizon. Mornings begin with sunlight spilling across the water, the colour of the sea shifting hour by hour. Evenings are equally special, as lights flicker across the Palm and the city settles into its nighttime rhythm.

    There is something about being this elevated, both physically and mentally, that immediately changes the pace of life. Even on busy workdays, the view has a calming effect.


    A home that works around you

    One of the most striking aspects of Emaar Beachfront is how well it supports real, everyday living. This is not a development designed solely for short stays — it feels genuinely residential, thoughtful and practical.

    The gym is immaculately maintained and well-equipped, making it easy to keep routines intact. The swimming pool has the atmosphere of a private resort, while the private beach access is exactly what you hope it will be: peaceful, uncrowded and beautifully kept. Early morning walks along the sand have become part of the day before work begins, offering a moment of stillness that is surprisingly rare in a global city.

    For those combining business with travel, the apartments work exceptionally well. There is space to think, space to work and, just as importantly, space to disconnect when the laptop closes.


    Dubai in December

    Dubai in winter is at its best, and Emaar Beachfront is perfectly placed to enjoy it. You are close enough to Dubai Marina, DIFC and Downtown to move effortlessly between meetings, yet far enough removed to feel genuinely at ease when you return home.

    It is this balance that makes Emaar Beachfront such an appealing base. Productivity comes easily here, but so does rest. Days feel full without feeling rushed.


    Why buyers love Emaar Beachfront

    Spending time here makes it easy to understand why buyers are drawn to Emaar Beachfront. True beachfront living in Dubai is rare, particularly when it sits so close to the city’s key commercial and lifestyle hubs. The quality of construction, the attention to detail in the communal areas and the sense of order and calm throughout the development all reinforce Emaar’s reputation for delivering enduring communities rather than short-lived trends.

    There is also a strong international feel to the residents — professionals, entrepreneurs and families who value privacy, convenience and long-term quality. It feels established, even though it is still relatively new, which is a powerful combination for any residential address.


    An address that makes sense

    What becomes clear while staying at Emaar Beachfront is that its appeal goes far beyond the views, impressive though they are. This is a place where life functions smoothly. Where winter sun meets working days. Where luxury feels lived-in rather than performative.

    From morning light over the Palm to evenings by the water, Emaar Beachfront offers a lifestyle that feels both indulgent and grounded. For anyone considering Dubai — whether as a second home, a winter base or a long-term investment — it is an address that continues to justify its reputation.

    And as December bases go, it’s difficult to imagine a better one and we’ll definitely be returning.

  • Dubai Mansions: Emaar unveils AED 100 billion ultra-luxury vision at Emaar Hills

    Dubai’s luxury property market has just entered a new chapter.

    Emaar has officially launched Dubai Mansions, a spectacular AED 100 billion (≈ £20.4 billion) master-planned community that will redefine ultra-luxury living in the emirate.

    Set within the newly announced Emaar Hills, this landmark development will feature an extraordinary 40,000 high-end residences, including a collection of grand mansions ranging from 10,000 to 20,000 sq ft. Designed for the world’s most discerning buyers, Dubai Mansions combines scale, craftsmanship and exclusivity in one breathtaking address.


    A new benchmark in luxury

    Emaar describes Dubai Mansions as “an iconic ultra-luxury address” where timeless design meets modern refinement.

    Each home will sit on a substantial private plot surrounded by lush, landscaped avenues and curated open spaces. The architecture will blend contemporary elegance with regional influences, creating a sense of grandeur and serenity rarely found in city living.

    Every mansion will feature expansive entertaining areas, statement façades, private pools and landscaped gardens — offering residents a true sanctuary in the heart of Dubai.


    Location: Emaar Hills

    The new Emaar Hills masterplan will neighbour Dubai Hills Estate, already one of the city’s most sought-after residential areas.

    Perfectly positioned close to Dubai Hills Mall, top international schools and just minutes from Downtown Dubai and Dubai Marina, the location offers the perfect blend of privacy, convenience and prestige.

    Residents will enjoy immediate access to world-class amenities — from championship golf to luxury retail, fine dining and wellness facilities — all delivered with Emaar’s trademark attention to detail.


    A statement of confidence

    The launch of Dubai Mansions underscores Emaar’s confidence in Dubai’s thriving property market and its continuing global appeal. The emirate has become the preferred destination for high-net-worth individuals seeking security, lifestyle and opportunity — and Dubai Mansions is set to become the crown jewel of that movement.

    With global demand for exceptional homes showing no sign of slowing, Emaar’s new flagship development is perfectly timed to capture buyers who expect the very best.


    Why buyers are excited

    • Iconic master-planned setting in Emaar Hills, Dubai’s next luxury destination
    • Genuine mansion-scale homes of 10,000 – 20,000 sq ft
    • Emaar quality and delivery track record across Dubai’s finest communities
    • Exceptional amenities including golf, parks, retail, dining and wellness
    • Prime connectivity — just minutes from Downtown, DIFC and the coast

    A global address in the making

    Dubai Mansions represents more than property — it is an address of stature, a statement of lifestyle, and a rare investment opportunity within Dubai’s most anticipated masterplan.

    Emaar’s reputation for creating world-class communities ensures Dubai Mansions will be delivered with the same vision, precision and lasting value that have made developments like Downtown Dubai, Emaar Beachfront and Dubai Hills Estate global success stories.


    The bottom line

    Dubai Mansions at Emaar Hills is set to become the new global benchmark for ultra-luxury living.

    From its monumental scale to its immaculate design and unrivalled location, every element of the masterplan exudes prestige.

    For those seeking a truly extraordinary home — or a legacy investment in Dubai’s most exclusive new enclave — Dubai Mansions is the opportunity of the decade.